Regardless of the size of your business, you will win customers by letting them know they MATTER!

This is the story of how I chose an online retailer for a purchase that was important to me: a really nice 🔭.

The company, High Point Scientific, won my business (and made me a superfan!) by using language and service that told me they CARE.

Watch the video to see which two four-word phrases attracted me — and will attract other customers whose LTVs are $10K or higher.

When you’re selling the same products as others (in this case, the telescope), you’ve got to differentiate your offering on SERVICE.

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