Every week I choose my favorite marketing story that I think goes above and beyond and marketing to superfans and share it here.

This week, I'm talking about The Bell, which is the pop-up hotel and resort Taco Bell is doing in Palm Springs. You've probably heard about it, and I say that because they earned millions and millions of dollars in earned media this week when their reservations sold out in two minutes. 

Watch the video above for a recap of why this campaign isn't only smart, but also meets my F-A-N test for great superfan marketing: It's Fun, Actionable, and Novel.


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